PinkFlag

PinkFlag is an all-women team belonging from different socio-economic backgrounds. We also understand the daily struggles we have to go though as a women. We view to create an ecosystem to transform the vulnerable folk into a healthy, resilient and a thriving community. The mission of PinkFlag is to empower the most vulnerable with proper knowledge, modern tools and techniques, skills, and advocacy to the stakeholders by using research, technology, media, and communities to changing the way women live their life.

Why the colour “Pink”?

It has been a standard rule that, PINK is for the Girls. The colour is considered as soft, sweet and fragile. Therefore, we have leveraged our strengths to create sustainable impactful programs that would be our symbol of resistance. Advocacy and awareness building is an important part of this movement.

How it all started

PinkFlag Movement, an initiative by the PinkFlag Foundation started with the schools of Kolkata & 24 Parganas (S). “PinkFlag Movement” is a consolidated approach towards Menstrual Hygiene Management (MHM). We started off with the J.D. School. This was a joint initiative between PinkFlag Movement and J D School. Around 90 students and teachers participated in this event. Menstruation, - a prestigious inaugural ceremony of womanhood is looked down upon. The students were excited to discuss such a topic in an open forum and welcomed the event with open arms. In the words of Dr. Parvin Banu, one of the noted Pink Warrior, “We believe it is through continuous advocacy over time that we will be able to see the change we desire to see in our society.” There are many negative cultural attitudes like menstruating women and girls are ‘contaminated’, ‘dirty’, and ‘impure’. They are forced into seclusion, their mobility is reduced & they have food restrictions too. The silence and stigma surrounding menstruation makes solutions for menstrual hygiene management a low priority & often ignored by professionals.

The Next Step

The first step is to break this silence. The approach should be holistic to give women and girls the confidence and space to voice their need for improved menstrual hygiene management. “PinkFlag Movement” is a consolidated approach towards that. Therefore, we believe every woman deserves a sustainable community to build women empowerment that enables women to build capacity in order to make better life choices and act on them.